Todwil Vision 2016

To be recognised as the preferred Marketing-at-Retail partner to the top 20 FMCG companies in Africa.
The success of this vision depends on winning in the following areas:
• People
• Portfolio
• Partnership
• Productivity
• Profit

What is Marketing-at-Retail?
“At Todwil, it remains our objective to place our clients products at the greatest risk of getting sold.”

We define MaR or POP as any form of advertising built around enhancing a brand image through a display designed specifically to attract a shopper’s attention to the point where the shopper is enticed to purchase that particular brand.